1998: Back on the reserve? Maybe not

 One of the handful of display bikes built by Eller. The plan was to set up a factory on an Indian reserve.

One of the handful of display bikes built by Eller. The plan was to set up a factory on an Indian reserve.

The next year, Eller Industries announced that it would not only acquire the rights to the trademark from the receiver, but that it would open a factory on a genuine Indian reserve. The company hired famed motorcycle designer James Parker to sketch designs and claims that Roush Industries developed an engine design.

But it was another case of lots’a smoke, but very little fire. Eller Industries was soon served with a restraining order, when it failed to meet the terms of its contract with the receiver.

That paved the way for a federal bankruptcy judge to allow the sale of the trademark to...