Moto Guzzi recently celebrated its 100th anniversary. Unlike some historic brands (cough Triumph, cough cough Indian) Guzzi’s ownership status may have changed a few times but it’s been in continuous operation.
The current owners, Piaggio Group, took an interesting approach to Centenary PR. Normally I’d expect a company to craft a press release and curate a handful of photos, with the idea of controlling the story. But to their credit, Piaggio pulled countless photos from their archives and sent them to journalists via WeTransfer.
This approach gave me so much to work with that I had to limit myself to the first half of Guzzi’s history – the period in which design and engineering was led by Carlo Guzzi himself. That story ran in Common Tread but in order to do justice to Piaggio’s generous document dump, I’ve posted a much larger selection of photos here. (Although I’m grateful to have access to this material, it was provided with minimal captioning info. I’ve added what I know – or sometimes just what I suspect. All photos courtesy of Moto Guzzi. – MG)
The Founders
Riders
Piaggio’s birthday gift to us included several minutes of historic film clips…