Moto Guzzi celebrates its 100th by opening the archive

Moto Guzzi recently celebrated its 100th anniversary. Unlike some historic brands (cough Triumph, cough cough Indian) Guzzi’s ownership status may have changed a few times but it’s been in continuous operation.

The current owners, Piaggio Group, took an interesting approach to Centenary PR.  Normally I’d expect a company to craft a press release and curate a handful of photos, with the idea of controlling the story. But to their credit, Piaggio pulled countless photos from their archives and sent them to journalists via WeTransfer.

This approach gave me so much to work with that I had to limit myself to the first half of Guzzi’s history – the period in which design and engineering was led by Carlo Guzzi himself. That story ran in Common Tread but in order to do justice to Piaggio’s generous document dump, I’ve posted a much larger selection of photos here. (Although I’m grateful to have access to this material, it was provided with minimal captioning info. I’ve added what I know – or sometimes just what I suspect. All photos courtesy of Moto Guzzi. – MG)

The Founders

Giorgio Parodi was the son of a Genovese shipping magnate. His family funded the founding of the company.

Giorgio Parodi was the son of a Genovese shipping magnate. His family funded the founding of the company.

Carlo Guzzi (standing). The rider is Siro Casale, who raced in the 1920s and worked in Moto Guzzi’s repair department in the ‘30s. He’s seen here during a private test at Monza. The motorcycle is a supercharged 500 four that was raced only once.

Carlo Guzzi (standing). The rider is Siro Casale, who raced in the 1920s and worked in Moto Guzzi’s repair department in the ‘30s. He’s seen here during a private test at Monza. The motorcycle is a supercharged 500 four that was raced only once.

Giovanni Ravelli was to join the firm but he died during an airplane test flight. The intrepid pilot is commemorated in Moto Guzzi’s eagle logo.

Giovanni Ravelli was to join the firm but he died during an airplane test flight. The intrepid pilot is commemorated in Moto Guzzi’s eagle logo.

Riders

Omobono Tenni, en route to Lightweight TT victory.

Omobono Tenni, en route to Lightweight TT victory.

Bruno Ruffo, 1951.

Bruno Ruffo, 1951.

Fergus Anderson. (Sorry, no ID on pillion.)

Fergus Anderson. (Sorry, no ID on pillion.)

Milan-Taranto race, 1953

Milan-Taranto race, 1953

Bruno Ruffo

Bruno Ruffo

Keith Campbell on the V-8 in 1957. Moto Guzzi dropped out of Grands Prix at the end of that season and the Aussie privateer began the ‘58 season on a Manx Norton. He was killed in a non-championship race in France.

Keith Campbell on the V-8 in 1957. Moto Guzzi dropped out of Grands Prix at the end of that season and the Aussie privateer began the ‘58 season on a Manx Norton. He was killed in a non-championship race in France.

Bill Lomas, en route to the 350cc World Championship in 1956.

Bill Lomas, en route to the 350cc World Championship in 1956.

Fergus Anderson, 1954

Fergus Anderson, 1954

Enrico Lorenzetti in 1953. Check out that duckbill fairing. Was it designed to channel clean air down to the cylinder head?

Enrico Lorenzetti in 1953. Check out that duckbill fairing. Was it designed to channel clean air down to the cylinder head?

Lorenzetti in 1953, again.

Lorenzetti in 1953, again.

Gianni Leoni, crawling under the paint of his ‘49 Gambalunghino 250cc production racer.

Gianni Leoni, crawling under the paint of his ‘49 Gambalunghino 250cc production racer.

L-R: Carlo Guzzi, Stanley Woods, Giorgio Parodi. Junior TT? 1935?

L-R: Carlo Guzzi, Stanley Woods, Giorgio Parodi. Junior TT? 1935?

Piaggio’s birthday gift to us included several minutes of historic film clips…

Motorcycles: 1921-’67

The original Moto Guzzi: 1921 Normale e.o.i 500

The original Moto Guzzi: 1921 Normale e.o.i 500

‘21 Normale

‘21 Normale

Sweet illustration of, again, ‘21 Normale

Sweet illustration of, again, ‘21 Normale

Corsa 2V: The first of many production racers

Corsa 2V: The first of many production racers

2VT 500 (Not sure of the year)

2VT 500 (Not sure of the year)

1924 C4V dual-port single production racer

1924 C4V dual-port single production racer

1928 Norge Grand Touring: The first production Moto Guzzi with rear suspension

1928 Norge Grand Touring: The first production Moto Guzzi with rear suspension

1929 Sport 14

1929 Sport 14

1931 Sport 15

1931 Sport 15

1935 Bicylindrica: Factory 500cc racer that, decades later, inspired Fabio Taglione to build the first Ducati v-twin

1935 Bicylindrica: Factory 500cc racer that, decades later, inspired Fabio Taglione to build the first Ducati v-twin

Moto Guzzi added a cylinder, and I added another volume to my Bathroom Book of Motorcycle Trivia series. Click here to buy Volume II. (On the john, #2 is even more satisfying!(

Moto Guzzi added a cylinder, and I added another volume to my Bathroom Book of Motorcycle Trivia series. Click here to buy Volume II. (On the john, #2 is even more satisfying!(

Another view of the Bicylindrica

Another view of the Bicylindrica

1940 Airone (“Heron”) 250

1940 Airone (“Heron”) 250

1945 G.T.V.

1945 G.T.V.

1945 Motoleggero (65cc)

1945 Motoleggero (65cc)

Another 65cc Motoleggera, aka “Guzzino”

Another 65cc Motoleggera, aka “Guzzino”

1946 Dondolino production racer

1946 Dondolino production racer

1946 Super Alce (“Super Elk”)

1946 Super Alce (“Super Elk”)

1949 Gambalunga (“Long Legs”) production racer

1949 Gambalunga (“Long Legs”) production racer

1950 Falcone Sport

1950 Falcone Sport

Falcone Turismo

Falcone Turismo

1950 Galetto 160cc

1950 Galetto 160cc

175cc Galetto from later in this model’s long life.

175cc Galetto from later in this model’s long life.

1951 Gambalunga

1951 Gambalunga

Gambalunghino 250cc racer (date?)

Gambalunghino 250cc racer (date?)

Inline four-cylinder, shaft-drive 500 GP racer from 1953

Inline four-cylinder, shaft-drive 500 GP racer from 1953

1956 Lodola GT

1956 Lodola GT

350cc factory racer. Moto Guzzi won the World Championship in this class five years in a row in the mid-’50s.

350cc factory racer. Moto Guzzi won the World Championship in this class five years in a row in the mid-’50s.

A shrine to the Guzzisti, or a monument to glorious failure? Giulio Carcano’s V-8 is replete with evidence of the engineer’s genius, but it never won – indeed rarely even finished – a World Championship race.

A shrine to the Guzzisti, or a monument to glorious failure? Giulio Carcano’s V-8 is replete with evidence of the engineer’s genius, but it never won – indeed rarely even finished – a World Championship race.

1956 Otto Cylindri in exquisite as-raced patina

1956 Otto Cylindri in exquisite as-raced patina

Beautiful period illustration of the 1957 Otto Cylindri V-8

Beautiful period illustration of the 1957 Otto Cylindri V-8

1957 Stornello 125

1957 Stornello 125

1960 Stornello Sport

1960 Stornello Sport

1960 Zigolo 110cc

1960 Zigolo 110cc

In 1950, Moto Guzzi became the first motorcycle manufacturer with its own wind tunnel.

In 1950, Moto Guzzi became the first motorcycle manufacturer with its own wind tunnel.

Airflow was generated by a 350 horsepower aircraft engine.

Airflow was generated by a 350 horsepower aircraft engine.

The factory over the years

Year One.

Year One.

Surrounded by green fields!

Surrounded by green fields!

1925

1925

1933-’35. The houses of Moto Guzzi employees rise on the hillside at right rear.

1933-’35. The houses of Moto Guzzi employees rise on the hillside at right rear.

1948-’52.

1948-’52.

stabilimento 1952.jpg
A view of the factory as it was when Moto Guzzi went into receivership in 1967.

A view of the factory as it was when Moto Guzzi went into receivership in 1967.

In ancient times, Lake Como was known as Lario.

In ancient times, Lake Como was known as Lario.